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MSM at Le Bourget for the Paris Airshow
What an occasion! There are a number of‘ 'Firsts’ to mention, such as the first time MSM has exhibited at Paris for 20 years, which by the way is the biggest Air show in the world by some distance with 2300 exhibitors. It was the first time some of our employees had ever visited an air show and it was a first for us all to see some of the leading-edge technology that will be going into the next generation of civil aircraft. And, it was the first time that some of our customers and potential customers were able to visit a MSM stand at the Paris Air Show. From that point of view it was time well spent, as it would take several months to visit all of the people we managed to see in 5 days.
By the way, here’s another first: Le Bourget is where the American, Charles Lindbergh, landed after the first non-stop transatlantic crossing in 1927, taking a little over 33 hours.
The exhibition was truly magnificent with the big primes and OEMs showing spectacular displays on their stands that gave the show a real kick. It’s almost impossible to see everything but we gave it a good try, walking about 10 miles each day! The temperature didn’t help – always between 31 to 37 deg. C.
MSM had meetings with several companies from the UK, US and mainland Europe – which fitted our strategic aim for future sales. Sometimes these first contacts take a couple of years to develop but such a show is a good start. Everyone was charged with enthusiasm for the future, as both Airbus and Boeing announced new orders of about $40 Bn and $75 Bn respectively –mainly in single aisle A320 neo and 737MAX aircraft. The ramp up of production is so steep that most primes and tier 1s are seeking to dual source their parts to reduce the risk of disruption to their assembly lines. At their peak both companies will be producing 2 narrow body (single aisle) aircraft per day.
There were 45 UK companies exhibiting within the UK Pavilion in hall 2b and another 33 elsewhere in the show. All of them I believe, reported lots of interest across a broad range of technologies with good opportunities for future sales and lots of competition.
Apart from the new order announcements and new customer interest there were a number of opportunities to get our messages across to government officials and senior people in our industry. On Monday evening Sam Ireland and Dick Martin, both from MSM attended the reception at the British Ambassador’s residence in the centre of Paris. The 'subjec't there was the importance of apprenticeships and how we need to return to the pre-levy days. Later in the week MSM was invited to meet the Minister for International Trade (DIT) – Mark Garnier. We were able to press the point that SMEs in the UK needed better access to Boeing’s US based tier 1 companies, if we are to be successful in exports.
All things considered, Paris was a huge success with the image of MSM being lifted every day as we presented our change programmes,our growth curve and strategy for the future.
MSM would to thank all the team, Louise, Pawel, Peteris, Sam, Bob, Michael, Dick and Madeline for investing their time and effort into creating a great stand, for working hard throughout the show, and enjoying the fun. Well done!